SEO or "search engine optimization", the process of increasing the number of visitors to a Web site by a high ranking of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a internet user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The web pages ISC builds are designed to capture unique visitors via search engines such as Google, Yahoo and MSN. Pages are built around specific keywords, which target your website's specific industry. Pages are then loaded onto the client's server, submitted to the search engines, eventually (this can take up to 8 /10 weeks) get spidered and indexed by the search engine, and receive traffic ample amounts of traffic, which convert into customers.